Road Safety Award

Created in support of Road Safety Strategy 2025: Towards Zero, the Safest Roads in the World, the Road Safety Award recognizes individuals and/or organizations who have implemented strategies aimed at reducing fatalities and serious injuries on our roads.

This award celebrates the achievements of CCMTA government members or associates who have significantly contributed to the advancement of road safety strategies through their work. Recipients can include individuals, groups, departments, and organizations.

Nominations for the Road Safety Award can be submitted by CCMTA members in good standing, including members of the Board of Directors, Program Committees and Working Groups.

Criteria:

Candidates must be CCMTA members and associates in good standing, this includes individuals, groups, departments, organizations, or work teams.
Activities/initiatives described must have occurred in one calendar year.

Nomination Requirements:

Nominators must be members in good standing with CCMTA.
Submissions should describe road safety initiative with a maximum of 2000 words.
Submissions should include illustrations and photos where appropriate.

The road safety initiatives should:

Demonstrate a commitment to reduce fatalities and serious injuries on our roads.
Demonstrate a unique or creative attempt to advance road safety: Examples of this work may include public education aimed at deterring unsafe actions on the road, as well as marketing, promotion and legislative initiatives that enhance road safety.
Clearly illustrate the objectives of the initiative through relevant content, samples/illustrations, and any available results or evaluation measurements.
Support one or more of the Road Safety Strategy 2025 objectives of:
- Raising public awareness and commitment to road safety
- Improving communication, cooperation, and collaboration among stakeholders
- Enhancing legislation and enforcement
- Improving road safety information in support of research and evaluation
- Improving the safety of vehicles and road infrastructure
- Leveraging technology and innovation

Recognition

Recipient(s) may be recognized at the CCMTA Annual Meeting.
Recipient(s) will be notified in advance.
Travel and accommodation are the responsibility of the award recipient(s).

2025 Recipient

For over a decade, Dr. Jeff Brubacher has led a national initiative to monitor drug and alcohol use in injured drivers through hospital-based toxicology data. What began as a pilot study in 2010 has expanded to 17 trauma centres across eight provinces, analyzing blood samples from more than 13,500 injured drivers. This approach provides standardized, objective data on impaired driving trends, filling a critical gap left by other methods like roadside surveys or self-reporting. His research helps jurisdictions monitor trends and evaluate impacts, such as those related to cannabis legalization. It will also inform the next iteration of Canada’s Road Safety Strategy.

Click here to view previous award recipients

2024 - SGI "We've Got Options" Impaired Driving Prevention Campaign; Paul Boase, Lifetime Contribution
to Road Safety in Canada
2023 - SGI - Find a Safe Ride Home Campaign
2022 - Insurance Corporation of British Columbia (ICBC) - Street Sense
2021 - Saskatchewan Government Insurance (SGI) - Distracted Driving Kills Campaign, Government of Saskatchewan - Combined Traffic Services Saskatchewan (CTSS) Pilot Program
2019 - Manitoba Public Insurance Save the 100 Campaign
2018 - Saskatchewan Government Insurance (SGI) - People Shouldn’t Disappear Campaign