Phone: 613.736.1003
Fax: 613.736.1395
Email: info@ccmta.ca

Télé: 613.736.1003
Télécopieur: 613.736.1395
Courriel: info@ccmta.ca

Road Safety Award

Road safety

Created in support of Road Safety Strategy 2025: Towards Zero, the safest roads in the world, the CCMTA Road Safety Award recognizes strategies aimed at reducing injury and death on Canada’s roads.

2019 Recipient – Manitoba Public Insurance - Save The 100 Campaign

 

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mpi100

 

The main objectives of the Save the 100 Campaign are to save lives, reduce the number and severity of collisions on Manitoba’s roads, and shape the future for a new traffic safety culture. The creative was designed to humanize traffic fatalities and encourage Manitobans to transform their culture to one that demonstrates that risky driving behavior is socially unacceptable. The Save the 100 campaign provides a backdrop for Manitobans to truly engage in conversation about basic views of road safety and unacceptable driving behavior.

View the television advertising spots:
Numbers
Last Day
Together


Award Criteria

  • CCMTA Members (jurisdictions) and Associates in good standing, including individuals, groups, departments, organizations, or work teams.
  • Activities/initiatives described must have occurred in the 2018 calendar year.

Nomination Requirements

Nominees will be invited to describe their road safety initiative up to a maximum of 2000 words. Illustration and photos are encouraged, where appropriate.

  • Demonstrates a commitment to reduce fatalities and serious injuries on our roads.
  • Demonstrates a unique or creative attempt to advance road safety: Examples of this work may include public education aimed at deterring unsafe actions on the road, as well as marketing, promotion and legislative initiatives that enhance road safety.
  • Clearly illustrates the objectives of the initiative through relevant content, samples/illustrations, and any available results or evaluation measurements.
  • Supports one or more of the Road Safety Strategy 2025 objectives:
    • Raising public awareness and commitment to road safety
    • Improving communication, cooperation and collaboration among stakeholders
    • Enhancing legislation and enforcement
    • Improving road safety information in support of research and evaluation
    • Improving the safety of vehicles and road infrastructure
    • Leveraging technology and innovation

Recognition

CCMTA will recognize the award recipient at its Annual Meeting during the Provincial Banquet.

The award recipient(s) will be notified in advance.

*Travel and accommodation are the responsibility of the award recipient(s).

→ Click here to view previous award recipients

2018 - Saskatchewan Government Insurance (SGI)


Questions? Contact Martin Rochon at mrochon@ccmta.ca.